Cover image for Outsmart the MBA clones : the alternative guide to competitive strategy, marketing, and branding
Title:
Outsmart the MBA clones : the alternative guide to competitive strategy, marketing, and branding
Author:
Herman, Dan.
Personal Author:
Publication Information:
Ithaca : Paramount Market Pub., [2008]

©2008
Physical Description:
ix, 262 pages : illustrations ; 24 cm
General Note:
Includes index.
Language:
English
ISBN:
9780978660284
Format :
Book