Value-based marketing : marketing strategies for corporate growth and shareholder value
Title:
Value-based marketing : marketing strategies for corporate growth and shareholder value
Author:
Doyle, Peter, 1943 June 23-2003.
Personal Author:
Edition:
Second edition.
Publication Information:
Chichester, England ; Hoboken, NJ : John Wiley & Sons, [2008]
©2008
Physical Description:
xii, 367 pages : illustrations (some color), plans ; 26 cm
Language:
English
ISBN:
9780470773147
Format :
Book
