Cover image for Damage control : how to get the upper hand when your business is under attack
Title:
Damage control : how to get the upper hand when your business is under attack
Author:
Dezenhall, Eric.
Personal Author:
Edition:
Paperback edition.
Publication Information:
New York : Portfolio, 2008.

©2007
Physical Description:
xii, 227 pages ; 20 cm
General Note:
Subtitle varies.

Includes index.

"With a new epilogue: 2007's most explosive media attacks"--Cover.
Language:
English
Contents:
The Tylenol case isn't the model for every crisis -- Know the difference between a nuisance, a problem, a crisis, and a marketplace assault -- Blame and resentment -- Offense wins, defense loses -- Cloak every argument in a principle -- Preach to the choir -- Damage control means more than having to say you're sorry -- A crisis well managed is a tale of redemption -- When you can't make them like you, make them stop attacking you -- Dissuasion -- Do the media's job for them -- When the judge and jury need to know -- Write your own case history -- Know when to fold them -- The best case studies are the ones you'll never hear about -- In crisis, personality trumps planning -- Know whose side your team is on -- The crisis in your future.
Added Author:
ISBN:
9781591841883
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Item Holds
Searching...
HD49 .D485 2007C Adult Non-Fiction Non-Fiction Area
Searching...

On Order

Summary

Summary