Title:
Manage the media : (don't let the media manage you)
Author:
Holstein, William J.
Personal Author:
Publication Information:
Boston, Mass. : Harvard Business Press, [2008]
©2008
Physical Description:
103 pages ; 19 cm.
Language:
English
Contents:
How not to manage relations with the media -- What went wrong -- Incorporate communications into corporate strategy -- Go on the offensive and shape the message -- Prevent the emergence of broad coalitions -- Embrace the new media -- Conclusion: creating organizations that communicate.
ISBN:
9781422121481
Format :
Book
