Cover image for Strategic communications for nonprofits : a step-by-step guide to working with the media
Title:
Strategic communications for nonprofits : a step-by-step guide to working with the media
Author:
Bonk, Kathy, 1953-
Edition:
Second edition.
Publication Information:
San Francisco : Jossey-Bass, [2008]

©2008
Physical Description:
xxii, 177 pages : illustrations ; 28 cm.
General Note:
"A publication of the Communications Consortium Media Center."

Rev. ed. of: Jossey-Bass guide to strategic communications for nonprofits / Kathy Bonk, Henry Griggs, Emily Tynes. c1999.
Language:
English
Contents:
The basics of strategic communications -- Elements of a strategic communications plan -- Conducting research and targeting audiences -- Framing and developing messages -- Navigating a changing industry -- Making the most of your resources -- Earning good media coverage -- Responding to a media crisis and managing backlash -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Chapters online : graphics, advertising, and evaluation.
ISBN:
9780470181546
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Item Holds
Searching...
HD62.6 .B66 2008 Adult Non-Fiction Non-Fiction Area-Oversize
Searching...

On Order

Summary

Summary