Madison Avenue and the color line : African Americans in the advertising industry
Title:
Madison Avenue and the color line : African Americans in the advertising industry
Author:
Chambers, Jason.
Personal Author:
Publication Information:
Philadelphia, Pa. : University of Pennsylvania Press, [2008]
©2008
Physical Description:
322 pages : illustrations ; 24 cm
Language:
English
Contents:
Introduction -- rise of Black consumer marketing -- Jackie Robinsons of advertising and selling -- Civil rights and the advertising industry -- Affirmative action and the search for white collars -- golden age -- Epilogue -- Notes -- Index -- Acknowledgments.
ISBN:
9780812240474
Format :
Book
