Cover image for Clean car wars : how Honda and Toyota are winning the battle of the eco-friendly autos
Title:
Clean car wars : how Honda and Toyota are winning the battle of the eco-friendly autos
Author:
Hasegawa, Y*oz*o, 1943-
Personal Author:
Uniform Title:
Kurīn k*a w*ozu. English
Publication Information:
Singapore : John Wiley & Sons (Asia), 2008.
Physical Description:
x, 189 pages : illustrations ; 23 cm
Summary:
As the American Big Two, GM & Ford, continue to lose market share in the world, Japan's leading auto-makers--Toyota and Honda--are expanding their global share and increasing their profits by presenting high-quality, credible and highly efficient automobiles. The recent oil price hike is sure to accelerate the trend towards clean car technology, which will be a key to survival in the global automobile industry. Toyota recently became the world's number one automobile company and looks set to further extend its lead. Consumers have shown tremendous interest in Japanese cars, especially for their clean and efficient technology. This book offers insights into the Japanese car industry and its future direction.--From publisher description.
Language:
English
Added Author:
ISBN:
9780470823293
Format :
Book

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HD9710.J34 T6213 2008 Adult Non-Fiction Non-Fiction Area
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