The she spot : why women are the market for changing the world--and how to reach them
Title:
The she spot : why women are the market for changing the world--and how to reach them
Author:
Witter, Lisa.
Personal Author:
Edition:
First edition.
Publication Information:
San Francisco : Berrett-Koehler Publishers, [2008]
©2008
Physical Description:
xxiii, 187 pages ; 24 cm
General Note:
"A BK business book"--T.p.
Language:
English
Contents:
Introduction : A women-centered (marketing) revolution -- pt. 1. Understanding the she spot -- Why women matter -- How women think -- What women want -- pt. 2. How to hit the she spot -- Care -- Connect -- Cultivate -- Control -- pt. 3. Where to hit the she spot -- Where to reach women -- Segmenting the women's market -- Conclusion : The not-so-secret secret to changing the world.
Added Author:
ISBN:
9781576754726
Format :
Book
