Cover image for Inside Steve's brain
Inside Steve's brain
Title:
Inside Steve's brain
Author:
Kahney, Leander.
Personal Author:
Publication Information:
New York : Portfolio, [2008]

©2008
Physical Description:
294 pages ; 19 cm
Language:
English
Contents:
Focus: how saying "no" saved Apple -- Despotism: Apple's one man focus group -- Perfectionism: product design and the pursuit of excellence -- Elitism: hire only "A" players, fire the bozos -- Passion: putting a ding in the universe -- Inventive spirit: where does the innovation come from? -- Case study: how it all came together with the iPod -- Total control: the whole widget.
Personal Subject:
ISBN:
9781591841982
Format :
Book