Cover image for Death to all sacred cows : how successful business people put the old rules out to pasture
Death to all sacred cows : how successful business people put the old rules out to pasture
Fraser, Beau.
Personal Author:
First edition.
Publication Information:
New York : Hyperion, [2007]

Physical Description:
viii, 211 pages : illustrations ; 22 cm
Always trust your research -- It's okay to put up with jerks if they're talented -- Focus on the numbers, and the rest will take care of itself -- Teams create the best solutions -- Always focus on solving the problem -- Follow the leader -- Success breeds success -- Marketing should follow company strategy, not drive it -- The goal of marketing is to sell a product -- Marketing should always be direct -- Only hire someone who has done the job before -- Everyone deserves a second chance -- Internal competition leads to better results -- Don't screw up -- Create a corporate culture -- The customer is always right -- Branding is expensive -- Don't offend anyone -- The sales force makes the sale -- Email saves time -- Always know what your direct reports are doing -- Learn to multitask -- Business should be serious.
Format :


Call Number
Material Type
Home Location
Item Holds
HD31 .F718 2007 Adult Non-Fiction Open Shelf

On Order



There are herds of wily sacred cows grazing lazily through the halls of the corporate world. And it should stop now. Bernstein, Schwab and Fraser argue that blindly and blithely doing things the way they've always been done is the antithesis of productivity and dynamism. Formulas may be comforting, but they rarely work in the real world. In this hysterically funny and very wise book, the authors share their successful approach to business through humorous and vivid real-world examples from around the world.

Author Notes

The authors practice their own theories of business every day at their own cutting edge advertising agency, The Gate Worldwide. The Gate Worldwide has offices all around the world, including New York, London, Johannesburg, Singapore, and Shanghai. Visit them at Beau Fraser is managing director of the New York office of The Gate Worldwide. David Bernstein is Executive Creative Director of the New York office of The Gate Worldwide. Bill Schwab also works out of the The Gate Worldwide's New York offices, and has overseen campaigns for BMW, Reebok, Campbell Soup, and Nikon.

Reviews 1

Publisher's Weekly Review

Written by the owners of advertising agency The Gate Worldwide, this book aims to take the sacred cows of business out to pasture, showing how adages like "always trust your research," "success breeds success" and "the customer is always right," are not only old and tired but may lead a business completely astray. At first the book's quirky, humorous style is a welcome change from drier business books, but after a while this chattiness starts to distract from the advice, which tends to be old itself, less than cutting edge. For instance, the Super Bowl XXIX Budweiser campaign in which frogs croaked out the company name was clever, but is now 12 years old; likewise, one discussion of Nike harks back to the Michael Jordan era. The authors may be experts in their field, but this book leaves the reader asking, "Where's the beef?" (Mar.) (c) Copyright PWxyz, LLC. All rights reserved