Cover image for What the customer wants you to know : how everybody needs to think differently about sales
Title:
What the customer wants you to know : how everybody needs to think differently about sales
Author:
Charan, Ram.
Personal Author:
Publication Information:
New York : Portfolio, 2007.
Physical Description:
178 pages : illustrations ; 21 cm
General Note:
Includes index.
Language:
English
Contents:
The problem with sales -- Fixing the broken sales process -- How to become your customer's trusted partner -- The value account plan -- Developing the value creation sales force -- Making the sale -- Sustaining the process -- Taking value creation selling to the next level.
ISBN:
9781591841654
Format :
Book