Cover image for Stirring it up : how to make money and save the world
Title:
Stirring it up : how to make money and save the world
Author:
Hirshberg, Gary.
Personal Author:
Publication Information:
New York : Hyperion, [2008]

©2008
Physical Description:
xx, 204 pages ; 24 cm
Summary:
Hirshberg describes how he built a successful $300-million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this as well. He maintains that making a business green actually saves companies money in the long run, while boosting consumer loyalty and thus reducing advertising costs. Hirshberg illustrates his points with practical information and advice, as well as anecdotes from the early days of his yogurt company. Included are many examples of other businesses that have saved money by reducing their environmental footprints.--From publisher description.
General Note:
Includes index.
Language:
English
Corporate Subject:
ISBN:
9781401303440
Format :
Book