Cover image for Birthing the elephant : the woman's go-for-it! guide to overcoming the big challenges of launching a business
Birthing the elephant : the woman's go-for-it! guide to overcoming the big challenges of launching a business
Abarbanel, Karin.
Personal Author:
Publication Information:
Berkeley : Ten Speed Press, [2008]

Physical Description:
xi, 211 pages : illustrations ; 23 cm
"A female entrepreneur's guide to navigating the psychological aspects of launching and building a business during the first 18 months"--Provided by publisher.
Design your destiny -- Real stories behind real start-ups -- Substitute brains for bucks -- Take the leap -- Stage 1: Start your start-up -- Stage 2: Run your own show -- Stage 3: Turn breakdowns into breakthroughs -- Stage 4: Find your business rhythm -- Avoid the Ten 10 biggest pitfalls -- Welcome to your new life.
Added Author:
Format :


Call Number
Material Type
Home Location
Item Holds
HD62.5 .A278 2008 Adult Non-Fiction Open Shelf
HD62.5 .A278 2008 Adult Non-Fiction Open Shelf
HD62.5 .A278 2008 Adult Non-Fiction Central Closed Stacks
HD62.5 .A278 2008 Adult Non-Fiction Open Shelf
HD62.5 .A278 2008 Adult Non-Fiction Open Shelf
HD62.5 .A278 2008 Adult Non-Fiction Open Shelf
HD62.5 .A278 2008 Adult Non-Fiction Open Shelf

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"This positive and practical guide for the first-time entrepreneur details the life cycle of a small-business launch with real-life stories and a slew of helpful hints and strategies."
-Publishers Weekly PW and AARP's Roundup of Spring Books for Baby Boomers, 4/15/08

Customized for the female entrepreneur's unique psychological experience of launching a business, Birthing the Elephant goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.

Author Notes

Karin Abarbanel runs a marketing communications firm and served as the spokesperson for Avon's "Corporation to Cottage" initiative
Bruce Freeman, nationally known as the Small Business Professor, is a syndicated columnist for Scripps Howard News Service

Reviews 3

Booklist Review

The ability to understand and manage emotions is, most probably, the best way to describe Abarbanel and Freeman's book. They identify four stages of birthing a business: starting your start-up; running your own show; achieving breakthrough; and finding your business rhythm. Yet what they concentrate on is each stage's feelings and coping strategies. The authors are bluntly honest: expect self-doubt, performance anxiety, and a lack of a life outside of eating-working-sleeping. At the same time, emerging entrepreneurs will find advice that's worth the price of the book alone, from relying on mentors to nurturing your private life. Identifying and avoiding pitfalls, such as romanticizing being your own boss and not trusting your gut, enable women to sidestep potential issues.--Jacobs, Barbara Copyright 2008 Booklist

Publisher's Weekly Review

Starting your own business is tough, but learning to think like an entrepreneur is half the battle, say small-business consultants Abarbanel and Freeman. Part portable success coach, part step-by-step guide through the life cycle of a small-business launch, the book presents real-life stories-from the famous, such as makeup entrepreneur Bobbi Brown and stylish maternity-wear pioneer Liz Lange, to startups in the worlds of baking, filmmaking and high tech software. A great deal of space is given to tools for developing the emotional mind frame to succeed outside the comfort of the traditional workplace, and the authors devote particular attention to commitment, courage, persistence and other traits. Later chapters delve into the nitty-gritty of asset assessment, money management, support systems, success strategies and common pitfalls. This information is backed up with handy chapter-closing quick tips, checklists, action steps, real-life examples and a helpful resource guide. With the number of women-owned businesses growing in the U.S. at the rate of one every 60 seconds-roughly 600,000 launches a year, according to the authors-the audience for this positive, cheerful, practical book should be substantial. (Mar.) (c) Copyright PWxyz, LLC. All rights reserved

Library Journal Review

According to the U.S. Census Bureau, female-owned companies account for 28 percent of all American businesses, but as Werhane (business ethics, DePaul Univ.; Moral Imagination and Management Decision-Making) and her coauthors point out, only six Fortune 500 companies are headed by women. These three titles offer much-needed advice to the thousands of women making entrepreneurial moves or to those who want a boost up the corporate ladder. Werhane et al. interviewed 22 women executives to get their thoughts on leadership styles and how they have broken through the glass ceiling. Each executive's story focuses on one aspect of her career or management style. They share ideas on coaching, mentoring, creativity, building a culture of trust, managing reputations, social commitment, being customer-centered, being a servant-leader, and many other refreshing takes on what has made them and their companies stand out. "Birthing the elephant" is business writer Abarbanel (The Dollar Bill Knows No Sex) and syndicated columnist Freeman's metaphor for launching an entrepreneurial venture: both are mammoth undertakings that require around 22 months. If the venture is successful, the entrepreneur will have a healthy, thriving business to call her own. The authors admit that their breezy guide doesn't focus on the nitty gritty of business plans and dealing with the bank, but it does show, for instance, how start-up venturers can substitute "brains for bucks." Canadian entrepreneurs Mears and Bacon offer their personal experiences in setting up their web-design company, as well as real-life scenarios from dozens of other women in start-up ventures. After helping readers define the vision for their business and understand why they need to be their own boss, this practical guide follows the stages of a start-up and offers down-to-earth advice backed up with real-life scenarios. Both entrepreneurial books, with inspiration and guidance for women launching their dreams, are recommended for public library business collections. Women in Business is in the management genre, which makes it better suited for academic and larger public library business collections.-Carol J. Elsen, Univ. of Wisconsin Libs., Whitewater (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Table of Contents

Acknowledgmentsp. viii
Entrepreneurs and Expertsp. ix
Forewordp. xi
Introductionp. 1
Chapter 1 Design Your Destinyp. 5
Chapter 2 Real Stories behind Real Start-Upsp. 19
Chapter 3 Substitute Brains for Bucksp. 38
Chapter 4 Take the Leapp. 62
Chapter 5 Stage 1: Start Your Start-Upp. 82
Chapter 6 Stage 2: Run Your Own Showp. 108
Chapter 7 Stage 3: Turn Breakdowns into Breakthroughsp. 133
Chapter 8 Stage 4: Find Your Business Rhythmp. 157
Chapter 9 Avoid the Ten Biggest Pitfallsp. 178
Chapter 10 Welcome to Your New Life!p. 194
Resourcesp. 198
Notesp. 203
Indexp. 205
About the Authorsp. 210