Topsy-turvy : the sky is falling! -- The psychological recession -- Feelings matter : "soft" is "hard" -- Bad management is (really) expensive -- Good management (really) makes money -- Commitment and engagement, not morale and satisfaction -- Create significant relationships between bosses and subordinates -- Strengthen the bond with employees by customizing -- Achieve a best fit -- Staying ahead of the curve -- How are we doing economically? -- A twenty-first century safety net -- Psychology is more important than economics.