Where to start -- The personality of a guerrilla marketer -- Guerrilla marketing yourself -- The high-powered weapon in your office -- Marketing face to face -- The top ten attributes of a guerrilla marketer -- The top ten attitudes of a guerrilla marketer -- Guerrilla marketing defined -- The research you must do -- Writing a benefits list -- Developing a meme -- Selecting your guerrilla marketing weapons -- Creating a seven-sentence guerrilla marketing plan -- Planning a guerrilla marketing calendar -- Establishing a web site -- Fusion marketing -- Launching your attack -- Maintaining your campaign -- Keeping track -- Improving your marketing -- Putting it all together -- Succeeding with a guerilla marketing attack.