Cover image for Chaotic markets : thriving in a world of unpredictability
Title:
Chaotic markets : thriving in a world of unpredictability
Author:
Samli, A. Coskun.
Personal Author:
Publication Information:
Westport, Conn. : Praeger Publishers, [2007]

©2007
Physical Description:
xxvii, 198 pages : illustrations ; 25 cm
Language:
English
Contents:
The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript.
ISBN:
9780275993719
Format :
Book