Cover image for Influencer : the power to change anything
Title:
Influencer : the power to change anything
Author:
Patterson, Kerry, 1946-
Publication Information:
New York : McGraw-Hill, [2008]

©2008
Physical Description:
vi, 299 pages : illustrations ; 24 cm
Language:
English
Contents:
You're an influencer -- Find vital behaviors -- Change the way you change minds -- Make the undesirable desirable : personal motivation -- Surpass your limits : personal ability -- Harness peer pressure : social motivation -- Never go it alone : social ability -- Design rewards & demand accountability : structural motivation -- Change the environment : structural ability -- Become an influencer -- Over-determine success by implementing multiple sources of influence.
Subject Term:
ISBN:
9780071484992
Format :
Book

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BF774 .I54 2008 Adult Non-Fiction Non-Fiction Area
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BF774 .I54 2008 Adult Non-Fiction Open Shelf
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On Order

Summary

Summary

This book comes from the author team that brought you the perennial bestsellers Crucial Conversations and Crucial Confrontations, which have more than one million copies in print worldwide. The authors have made 50 years of social science research accessible to the general reader, and go one step further by codifying exactly what is required to be an influencer in every situation. As leading expert change agents and communication gurus, the authors are sought after by the media for their expertise. They have been featured on national television including Today and CNN, and in national newspapers including USA Today and the New York Times.Features focused, intensive study of hundreds of change gurus from around the world, from individuals in small communities to the father of cognitive psychology, Albert Bandura VitalSmarts has worked with more than 300 of the Fortune 500 companies in leadership and communication skills training and has taught more than two million people through their training, seminars, and conferences.


Author Notes

Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler are the leaders of VitalSmarts, an innovator in best practices training products and services that has taught over two million people and worked with more than 300 of the Fortune 500 companies.


Table of Contents

Authors' Notep. ix
Part 1 The Power to Change Anything: Choose influence over serenityp. 1
1 You're an Influencerp. 13
2 Find Vital Behaviorsp. 23
3 Change the Way You Change Mindsp. 45
Part 2 Make Change Inevitable: The six sources of Influencep. 73
4 Make the Undesirable Desirable: Personal Motivationp. 83
5 Surpass Your Limits: Personal Abilityp. 111
6 Harness Peer Pressure: Social Motivationp. 137
7 Find Strength in Numbers: Social Abilityp. 167
8 Design Rewards and Demand Accountability: Structural Motivationp. 193
9 Change the Environment: Structural Abilityp. 219
10 Become an Influencerp. 253
Additional Tools and Resourcesp. 273
Works Citedp. 275
Acknowledgmentsp. 287
Indexp. 288
About the Authorsp. 299