Cover image for Influencer : the power to change anything
Title:
Influencer : the power to change anything
Author:
Patterson, Kerry, 1946-
Publication Information:
New York : McGraw-Hill, [2008]

©2008
Physical Description:
vi, 299 pages : illustrations ; 24 cm
Language:
English
Contents:
You're an influencer -- Find vital behaviors -- Change the way you change minds -- Make the undesirable desirable : personal motivation -- Surpass your limits : personal ability -- Harness peer pressure : social motivation -- Never go it alone : social ability -- Design rewards & demand accountability : structural motivation -- Change the environment : structural ability -- Become an influencer -- Over-determine success by implementing multiple sources of influence.
Subject Term:
ISBN:
9780071484992
Format :
Book