Brand NFL : making and selling America's favorite sport
Title:
Brand NFL : making and selling America's favorite sport
Author:
Oriard, Michael, 1948-
Personal Author:
Publication Information:
Chapel Hill : University of North Carolina Press, [2007]
©2007
Physical Description:
326 pages ; 25 cm
Language:
English
Contents:
The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
Corporate Subject:
ISBN:
9780807831427
Format :
Book
