Cover image for Marketing management : integrated text, readings, and cases
Title:
Marketing management : integrated text, readings, and cases
Author:
Jolson, Marvin A.
Personal Author:
Publication Information:
New York : Macmillan, [1978]

©1978
Physical Description:
xii, 628 pages ; 25 cm
General Note:
Includes index.
Language:
English
ISBN:
9780023611803
Format :
Book