Cover image for The loyalty advantage : essential steps to energize your company, your customers, your brand
Title:
The loyalty advantage : essential steps to energize your company, your customers, your brand
Author:
Durkin, Dianne M., 1947-
Personal Author:
Publication Information:
New York : AMACOM, American Management Association, [2005]

©2005
Physical Description:
ix, 229 pages ; 24 cm
Language:
English
Contents:
Loyalty then and now -- The evolving workforce -- What loyalty means to business -- What is the loyalty factor? -- Employees, the new strategic alliance -- Loyal employees are your number one marketing tool -- The loyalty factor and the brand -- Five essential steps to productivity and profitability -- The first essential step : assess your company's present status and target your stress points -- The second essential step : create focus and strategy through shared vision, values, and positioning -- The third essential step : use communication to develop credibility and support -- The fourth essential step : establish an infrastructure for success -- The fifth essential step : foster ongoing success through continuous evaluation and feedback -- The role of leadership -- Loyalty and change management -- Loyalty in times of crisis -- Some of our favorite stories : the loyalty factor at work.
ISBN:
9780814408179
Format :
Book

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HF5549.5.M63 D87 2005 Adult Non-Fiction Non-Fiction Area
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