Cover image for Techno-ready marketing : how and why your customers adopt technology
Techno-ready marketing : how and why your customers adopt technology
Title:
Techno-ready marketing : how and why your customers adopt technology
Author:
Parasuraman, A.
Personal Author:
Parasuraman, A.
Publication Information:
New York : Free Press, [2001]

©2001
Physical Description:
xiv, 224 pages : illustrations ; 23 cm
Language:
English
Subject Term:
Technological innovations -- Management.

Technological innovations -- Marketing.
Added Author:
Colby, Charles L., 1956-
ISBN:
9780684864945
Format :
Book

Desktop View