The 22 immutable laws of branding : how to build a product or service into a world-class brand
Title:
The 22 immutable laws of branding : how to build a product or service into a world-class brand
Author:
Ries, Al.
Personal Author:
Edition:
First edition.
Publication Information:
New York : HarperBusiness, [1998]
©1998
Physical Description:
viii, 182 pages : illustrations ; 22 cm
General Note:
Includes index.
Language:
English
Subject Term:
Added Author:
ISBN:
9780887309373
Format :
Book
