Cover image for Electronic marketing and the consumer
Electronic marketing and the consumer
Title:
Electronic marketing and the consumer
Author:
Peterson, Robert A. (Robert Allen), 1944-
Publication Information:
Thousand Oaks, Calif. : Sage Publications, [1997]

©1997
Physical Description:
xiii, 193 pages : illustrations ; 23 cm
Language:
English
Subject Term:
Internet marketing.

Broadcast advertising.

Twenty-first century -- Forecasts.
Added Author:
Peterson, Robert A. (Robert Allen), 1944-
ISBN:
9780761910695

9780761910701
Format :
Book

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