Cover image for Marketing : an introduction
Title:
Marketing : an introduction
Author:
Kotler, Philip.
Personal Author:
Publication Information:
Englewood Cliffs, N.J. : Prentice-Hall, [1987]

©1987
Physical Description:
xxi, 595 pages : color illustrations ; 27 cm
General Note:
"Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso.
Language:
English
ISBN:
9780135577455
Format :
Book