Cover image for 1976 business proceedings : marketing looks outward
1976 business proceedings : marketing looks outward
Title:
1976 business proceedings : marketing looks outward
Author:
International Marketing Conference (1976 : Los Angeles)
Conference Author:
International Marketing Conference (1976 : Los Angeles)
Publication Information:
Chicago : American Marketing Association, [1977]
Physical Description:
xiv, 127 pages ; 28 cm.
Series:
Series - American Marketing Association ; 38

Series (American Marketing Association) ; 38.
General Note:
Includes index.
Language:
English
Subject Term:
Marketing -- Congresses.

Marketing -- Management -- Congresses.

Marketing research -- Congresses.

Consumers -- Congresses.
Added Author:
Locander, William B.
ISBN:
9780877570875
Format :
Book

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