Cover image for The technique of marketing research
Title:
The technique of marketing research
Author:
American Marketing Society.
Corporate Author:
Edition:
First edition.
Publication Information:
New York ; London : McGraw-Hill Book Company, inc., 1937.
Physical Description:
xvii, 432 pages including illustrations, diagrams, forms. ; 24 cm
General Note:
"Because of the merger, on January 1, 1937, of the National Association of Marketing Teachers and the American Marketing Society, this work, while prepared by a committee of the Society, is being published under the official sponsorship of the combined groups and in the name of the new organization: The American Marketing Association."
Language:
English
Subject Term:
Added Author:
Added Corporate Author:
Format :
Book