Strategic brand management : new approaches to creating and evaluating brand equity
Title:
Strategic brand management : new approaches to creating and evaluating brand equity
Author:
Kapferer, Jean-Noël.
Personal Author:
Publication Information:
New York : Free Press ; Toronto : Maxwell Macmillan Canada, [1992]
[©1992]
Physical Description:
v, 341 pages : illustrations ; 25cm
Language:
English
Subject Term:
ISBN:
9780029170458
Format :
Book
