Cover image for Changing perspectives in marketing management.
Title:
Changing perspectives in marketing management.
Author:
Conference on Marketing Management (6th : 1962 : University of Michigan)
Publication Information:
Ann Arbor : Bureau of Business Research, Graduate School of Business Administration, The University of Michigan, 1962.
Physical Description:
99 pages ; 23 cm.
Language:
English
Subject Term:
Format :
Book