Cover image for The world's largest market : a business guide to Europe, 1992
The world's largest market : a business guide to Europe, 1992
Williams, Robert.
Personal Author:
Publication Information:
New York, N.Y. : American Management Association, 1990.
Physical Description:
xx, 280 pages ; 27 cm
Format :

On Order



A guide for US companies wanting to export to unified Europe. Written by an American business developer in London, an export/import expert, and an EEC official. Discusses opportunities, constraints, and how to prepare. Annotation copyrighted by Book News, Inc., Portland, OR

Reviews 2

Booklist Review

Comprehensive how-to guide to doing business in a single-market Europe. Valuable not only for both novices and executives experienced in European business, but also for U.S. marketers who will face new competition from abroad. Readers familiar with the upcoming changes can skip chapters on background, history, basic issues, and processes and go directly to chapter 4, which offers a four-step approach to decision making with directions for using companion matrices for analysis. Other chapters cover the basics of export (with a bibliography for further reading); the impact on various industrial sectors; the European Monetary System; the relationship with trade partners COMECON, EFTA, and Japan; and fundamentals of trade law and GATT. Directories at the back of the book give information sources, profiles of each country, cooperative R&D programs, directives and legislation, and listings for each EC office. Tables, charts; to be indexed. ~--Vera Pantschak

Library Journal Review

Contained in this book is a comprehensive reference guide to the European Economic Community. The authors provide a history from the 1970s to the present, and this serves as a springboard to information necessary to do business in Europe now and in the future. Private and public (government) agencies, the General Agreement on Tariffs and Trade, and the monetary system are discussed. The addresses of government agencies and other information providers, export regulations, business and manufacturing standards, and bibliographies for further reading are arranged in a manner so that they can be easily retrieved, giving the user an efficient information tool. Highly recommended for all business collections.-- Steven J. Mayover, Free Lib. of Philadelphia (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.