Cover image for Profitable consulting : guiding America's managers into the next century
Profitable consulting : guiding America's managers into the next century
Metzger, Robert O.
Personal Author:
Publication Information:
Reading, Mass. : Addison-Wesley, [1989]

Physical Description:
xiv, 191 pages : illustrations ; 22 cm
Format :

On Order



Offers practical guidelines and clear explanations of the latest management models to assist new or seasoned consultants in marketing their services in a constantly changing business environment.

Reviews 1

Booklist Review

Metzger, author of Consulting to Management, one of the major textbooks on consulting, projects the directions in which the profession is heading. After outlining the way consulting has changed and ``matured'' in the last 20 years, he profiles a number of areas where consulting services will be in demand. These include strategic planning, more sophisticated marketing, organizational design, technological appli- cations, and compensation planning. Metzger stresses that future consultants will also have to contend with raised managerial expectations. This volume is well written throughout, each chapter concluding with a useful reading list. A worthwhile addition to career and small business collections. Bibliography; to be indexed. DAR.