Cover image for Profitable consulting : guiding America's managers into the next century
Title:
Profitable consulting : guiding America's managers into the next century
Author:
Metzger, Robert O.
Personal Author:
Publication Information:
Reading, Mass. : Addison-Wesley, [1989]

©1989
Physical Description:
xiv, 191 pages : illustrations ; 22 cm
Language:
English
ISBN:
9780201095395
Format :
Book

On Order

Summary

Summary

Offers practical guidelines and clear explanations of the latest management models to assist new or seasoned consultants in marketing their services in a constantly changing business environment.


Reviews 1

Booklist Review

Metzger, author of Consulting to Management, one of the major textbooks on consulting, projects the directions in which the profession is heading. After outlining the way consulting has changed and ``matured'' in the last 20 years, he profiles a number of areas where consulting services will be in demand. These include strategic planning, more sophisticated marketing, organizational design, technological appli- cations, and compensation planning. Metzger stresses that future consultants will also have to contend with raised managerial expectations. This volume is well written throughout, each chapter concluding with a useful reading list. A worthwhile addition to career and small business collections. Bibliography; to be indexed. DAR.