Cover image for Confessions of an advertising man
Title:
Confessions of an advertising man
Author:
Ogilvy, David, 1911-1999.
Personal Author:
Edition:
[Revised edition].
Physical Description:
xviii, 172 pages ; 24 cm
General Note:
Includes index.
Language:
English
Personal Subject:
ISBN:
9780689708008
Format :
Book

On Order

Summary

Summary

David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.


Table of Contents

Forewordp. 11
The Story Behind This Bookp. 15
Backgroundp. 29
I How to Manage an Advertising Agencyp. 33
II How to Get Clientsp. 51
III How to Keep Clientsp. 84
IV How to Be a Good Clientp. 100
V How to Build Great Campaignsp. 117
VI How to Write Potent Copyp. 133
VII How to Illustrate Advertisements and Postersp. 144
VIII How to Make Good Television Commercialsp. 159
IX How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicinesp. 164
X How to Rise to the Top of the Tree - Advice to the Youngp. 171
XI Should Advertising Be Abolished?p. 179
Indexp. 197