Cover image for Marketing immunity : breaking through customer resistance
Marketing immunity : breaking through customer resistance
Title:
Marketing immunity : breaking through customer resistance
Author:
Lazarus, George.
Personal Author:
Lazarus, George.
Publication Information:
Homewood, Ill. : Dow Jones-Irwin, [1988]

©1988
Physical Description:
ix, 184 pages : illustrations ; 24 cm
General Note:
Includes index.
Language:
English
Subject Term:
Marketing -- Case studies.

Advertising -- Case studies.

New products -- Case studies.
Added Author:
Wexler, Bruce.
ISBN:
9780870949494
Format :
Book

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