Cover image for Marketing immunity : breaking through customer resistance
Title:
Marketing immunity : breaking through customer resistance
Author:
Lazarus, George.
Personal Author:
Publication Information:
Homewood, Ill. : Dow Jones-Irwin, [1988]

©1988
Physical Description:
ix, 184 pages : illustrations ; 24 cm
General Note:
Includes index.
Language:
English
Added Author:
ISBN:
9780870949494
Format :
Book

On Order

Summary

Summary

Explains why customers become unresponsive to advertising, analyzes successful campaigns as well as failures, and show how to gain interest for new products.