Cover image for Survey research methods
Survey research methods
Babbie, Earl R.
Personal Author:
Publication Information:
Belmont, Calif. : Wadsworth Pub. Co., [1973]
Physical Description:
383 pages : illustrations ; 24 cm
Format :

On Order



This book covers the full range of basic topics necessary for beginning survey research. Fundamental and practical, it bridges the gap between the theoretical logic behind methodology and the concrete skills required in conducting research. There are new chapters on CATI (computer-assisted telephone interviewing), greater emphasis on being an effective consumer of survey research, up-to-date statistics, examples and the new technologies, and coverage on the uses of survey research now incorported into earlier chapters.

Table of Contents

Part I The Scientific Context Of Survey Research
1 The Logic of Science
The Traditional Perspective
The Debunking of Science
Science in Practice
What is Science?
2 Science and Social Science
The Search for Social Regularities
The Characteristics of Social Science
Methods of Social Scientific Research
3 Survey Research as a Method of Social Science
A Brief History of Survey Research
The Scientific Characteristics of Survey Research
A Comparison of Survey and Other Methods
Is Survey Research Really Scientific?
Part II Survey Research Design
4 Types of Study Design
Purposes of Survey Research
Units of Analysis
Basic Survey Designs
Variations on Basic Designs
Choosing the Appropriate Design
5 The Logic of Survey Sampling
The Logic of Probability Sampling
Sampling Concepts and Terminology
Probability Sampling Theory and Sampling
Populations and Sampling Frames
Types of Sampling Designs
Disproportionate Sampling and Weighting
Nonprobability Sampling
Nonsurvey Uses of Sampling Methods
6 Examples of Sample Designs
Sampling University Students
Sampling Medical School Faculty
Sampling Episcopal Churchwomen
Sampling Oakland Households
7 Conceptualization and Instrument Design
Logic of Conceptualization
An Operationalization Framework
Types of Data
Levels of Measurement
Guides to Question Construction
Measurement Quality
General Questionnaire Format
Ordering Questions in a Questionnaire
Reproducing the Questionnaire
8 Index and Scale Construction
Indexes Versus Scales
Index Construction
Scale Construction
Part III Data Collection
9 Self-Administered Questionnaires
Mail Distribution and Return
Postal Options and Relative Costs
Monitoring Returns
Follow-up Mailings
Acceptable Response Rates
A Case Study
10 Interview Surveys
Imporance of Interviewer
General Rules for Interviewing
Interviewer Training
The Interviewing Operation
11 Data Processing
Computers in Survey Research
Codebook Construction
Coding and Data Entry Options
Precoding for Data Entry
Data Cleaning
12 Pretests and Pilot Studies
Conducting Pretests
Conducting Pilot Studies
Evaluating Pretests and Pilot Studies
Part IV Survey Research Analysis
13 The Logic of Measurement and Association
The Traditional Image
The Interchangeability of Indexes
14 Constructing and Understanding Tables
Univariate Analysis
Subgroup Descriptions
Bivariate Analysis
Multivariate Analysis
15 The Elaboration Model
History of the Elaboration Model
The Elaboration Paradigm
Elaboration and Ex Post Facto Hypothesizing
16 Social Statistics
Descriptive Statistics
Inferential Statistics
17 Advanced Multivariate Techniques
Regression Analysis
Path Analysis
Factor Analysis
Analysis of Variance
Discriminant Analysis
Log-Linear Models
18 The Reporting of Survey Research
Some Basic Considerations
Organization of the Reports
Guidelines for Reporting Analysis
Part V Survey Research In Social Context
19 The Ethics of Survey Research
Voluntary Participation
No Harm to Respondents
Anonymity and Confidentiality
Identifying Purpose and Sponsor
Analysis and Reporting
A Professional Code of Ethics
Ethics -- Relevant Illustrations
20 The Informed Survey Research Consumer
Research Design
Data Analysis
Data Reporting
Appendix A Table of Random Numbers
Appendix B Estimated Sampling Error for a Binomial (95% Confidence Level)
Appendix C Distribution of Chi Square
Appendix D Normal Curve Areas