Cover image for Add value to your service : the key to success
Title:
Add value to your service : the key to success
Author:
Services Marketing Conference (6th : 1987 : San Diego, Calif.)
Publication Information:
Chicago, Ill. : American Marketing Association, [1987]
Physical Description:
vi, 214 pages ; 28 cm.
General Note:
"6th Annual Services Marketing Conference proceedings"--Cover.

Papers presented at the 6th Annual Services Marketing Conference, Sept. 27-30, 1987, San Diego, Calif.
Language:
English
Added Author:
Added Corporate Author:
ISBN:
9780877571902
Format :
Book