Cover image for Marketing research : qualitative methods for the marketing professional
Marketing research : qualitative methods for the marketing professional
Title:
Marketing research : qualitative methods for the marketing professional
Author:
Seymour, Daniel, 1947-
Personal Author:
Seymour, Daniel, 1947-
Physical Description:
xii, 244 pages ; 24 cm
General Note:
Includes index.
Language:
English
Subject Term:
Marketing research.
ISBN:
9780917253898
Format :
Book

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