Cover image for Marketing information systems : selected readings
Marketing information systems : selected readings
Title:
Marketing information systems : selected readings
Author:
Schewe, Charles D., 1942-
Publication Information:
Chicago : American Marketing Association, [1976]

©1976
Physical Description:
186 pages : illustrations ; 28 cm
Language:
English
Subject Term:
Marketing -- Management.

Marketing research.

Management information systems.
Added Author:
Schewe, Charles D., 1942-
ISBN:
9780877570714
Format :
Book

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