Cover image for Introduction to marketing management : text and cases
Introduction to marketing management : text and cases
Title:
Introduction to marketing management : text and cases
Author:
Rewoldt, Stewart H. (Stewart Henry), 1922-1979.
Personal Author:
Rewoldt, Stewart H. (Stewart Henry), 1922-1979.
Edition:
Third edition.
Publication Information:
Homewood, Ill. : R. D. Irwin, 1977.
Physical Description:
xv, 755 pages : illustrations ; 24 cm
Language:
English
Subject Term:
Marketing -- Management.
Added Author:
Scott, James D. (James Dacon),

Warshaw, Martin R.,
ISBN:
9780256019285
Format :
Book

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