Cover image for Macro marketing
Title:
Macro marketing
Author:
Moyer, Reed.
Personal Author:
Edition:
Second edition.
Publication Information:
Santa Barbara [Calif.] : Wiley, [1978]

©1978
Physical Description:
xii, 201 pages : illustrations ; 23 cm.
General Note:
"A Wiley/Hamilton publication."
Language:
English
Subject Term:
Added Author:
ISBN:
9780471026990
Format :
Book