Cover image for Marketing in the 80's : changes and challenges : 1980 AMA educators' conference proceedings
Title:
Marketing in the 80's : changes and challenges : 1980 AMA educators' conference proceedings
Author:
Bagozzi, Richard P.
Publication Information:
Chicago, Ill. : American Marketing Association, [1980]
Physical Description:
xviii, 538 pages ; 28 cm.
General Note:
Papers given at the conference to be held in Chicago, Aug. 3-6, 1980.

Includes index.
Language:
English
Added Author:
ISBN:
9780877571414
Format :
Book