Cover image for Marketing principles
Title:
Marketing principles
Author:
Enis, Ben M.
Personal Author:
Edition:
Third edition.
Publication Information:
Santa Monica, Calif. : Goodyear Pub. Co., [1980]

©1980
Physical Description:
xxiii, 647 pages : illustrations ; 24 cm
Language:
English
ISBN:
9780830254842
Format :
Book