Cover image for Marketing management : analysis, planning, and control
Title:
Marketing management : analysis, planning, and control
Author:
Kotler, Philip.
Personal Author:
Edition:
Fourth edition.
Publication Information:
Englewood Cliffs, N.J. : Prentice-Hall, [1980]

©1980
Physical Description:
xi, 722 pages : illustrations ; 24 cm
Language:
English
ISBN:
9780135579756
Format :
Book