Cover image for Consumer behavior : basic findings and management implications
Consumer behavior : basic findings and management implications
Title:
Consumer behavior : basic findings and management implications
Author:
Zaltman, Gerald.
Personal Author:
Zaltman, Gerald.
Publication Information:
New York : Wiley, [1979]

©1979
Physical Description:
xiv, 567 pages : illustrations ; 24 cm.
Series:
Theories in marketing series

Theories in marketing series.
Language:
English
Subject Term:
Consumers.
Added Author:
Wallendorf, Melanie,
ISBN:
9780471981268
Format :
Book

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