Cover image for Consumer behavior : basic findings and management implications
Title:
Consumer behavior : basic findings and management implications
Author:
Zaltman, Gerald.
Personal Author:
Publication Information:
New York : Wiley, [1979]

©1979
Physical Description:
xiv, 567 pages : illustrations ; 24 cm.
Language:
English
Subject Term:
Added Author:
ISBN:
9780471981268
Format :
Book