Cover image for Contemporary business
Title:
Contemporary business
Author:
Boone, Louis E.
Personal Author:
Edition:
Second edition.
Publication Information:
Hinsdale, Ill. : Dryden Press, [1979]

©1979
Physical Description:
xxiv, 590 pages, 38 unnumbered pages : illustrations ; 27 cm
General Note:
Includes indexes.
Language:
English
Subject Term:
Added Author:
ISBN:
9780030436468
Format :
Book

On Order

Summary

Summary

Learn the business language you need to feel confident in taking the first steps toward becoming successful business majors and successful business people with Boone and Kurtz's best-selling CONTEMPORARY BUSINESS and its accompanying Audio CD-ROM. You'll find all the most important introductory business topics, using the most current and interesting examples happening right now in the business world! With this textbook, you'll hone skills that will make you more successful as students and employees.


Table of Contents

Prologue: Launching Your Business Career
Part I Business in a Global Environment
1 The Framework of Contemporary Business
2 Business Ethics and Social Responsibility
3 Economic Challenges Facing Global and Domestic Business
4 Competing in Global Markets
Part II Starting and Growing Your Business
5 Options for Organizing Small and Large Businesses
6 Starting Your Own Business: The Entrepreneurship Alternative
7 E-Business: Doing Business Online
Part III Management : Empowering People to Achieve Business Objectives
8 Management, Leadership, and the Internal Organization
9 Human Resource Management, Motivation, and Labor-Management Relations
10 Improving Performance through Empowerment, Teamwork, and Communication
11 Production and Operations Management
Part IV Marketing Management
12 Customer-Driven Marketing
13 Product and Distribution Strategies
14 Promotion and Pricing Strategies
Part V Managing Technology and Information
15 Using Technology to Manage Information
16 Understanding Accounting and Financial Statements
Part VI Managing Financial Resources
17 Financial Management and Institutions
18 Financing and Investing through Securities Markets
Appendix A Risk Management and Insurance
Appendix B A Guide to Your Personal Finances and the Stock Market Game
Appendix C The Business Plan