Cover image for Foundations of marketing
Title:
Foundations of marketing
Author:
Boone, Louis E.
Personal Author:
Publication Information:
Hinsdale, Ill. : Dryden Press, [1977]

©1977
Physical Description:
xx, 639 pages : illustrations ; 25 cm
General Note:
"Expanded version of [the authors'] Contemporary marketing."
Language:
English
Subject Term:
ISBN:
9780030187469
Format :
Book