Cover image for Fundamentals of advertising research
Fundamentals of advertising research
Title:
Fundamentals of advertising research
Author:
Fletcher, Alan D.
Personal Author:
Fletcher, Alan D.
Publication Information:
Columbus, Ohio : Grid Pub., [1979]

©1979
Physical Description:
340 pages : illustrations ; 24 cm.
Series:
Grid series in advertising and journalism

Grid series in advertising and journalism.
Language:
English
Subject Term:
Advertising -- Research.
Added Author:
Bowers, Thomas A., 1942-
ISBN:
9780882441788
Format :
Book

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