Cover image for Retail management : a strategic approach
Title:
Retail management : a strategic approach
Author:
Berman, Barry.
Personal Author:
Publication Information:
New York : Macmillan, [1979]

©1979
Physical Description:
647 pages ; 26 cm
General Note:
Includes index.
Language:
English
Added Author:
ISBN:
9780023084805
Format :
Book

On Order

Summary

Summary

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.


Table of Contents

Part 1 An Overview of Strategic Retail Management
1 An Introduction to Retailing
2 Building and Sustaining Relationships in Retailing
3 Strategic Planning in Retailing
Part 2 Situation Analysis
4 Retail Institutions by Ownership
5 Retail Institutions by Store-Based Strategy Mix
6 Web, Nonstore-based, and Other Forms of Nontraditional Retailing
Part 3 Targeting Customers and Gathering Information
7 Identifying and Understanding Consumers
8 Information Gathering and Processing in Retailing
Part 4 Choosing a Store Location
9 Trading Area Analysis
10 Site Selection
Part 5 Managing a Retail Business
11 Retail Organization and Human Resource Management
12 Operations Management: Financial Dimensions
13 Operations Management: Operational Dimensions
Part 6 Merchandise Management and Pricing
14 Developing Merchandise Plans
15 Implementing Merchandise Plans
16 Financial Merchandise Management
17 Pricing in Retail
Part 7 Communicating with the Customer
18 Establishing and Maintaining a Retail Image
19 Promotional Strategy
Part 8 Putting It All Together
20 Integrating and Controlling the Retail Strategy

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