Cover image for Marketing strategy and plans : systematic marketing management
Marketing strategy and plans : systematic marketing management
Title:
Marketing strategy and plans : systematic marketing management
Author:
Luck, David Johnston.
Personal Author:
Luck, David Johnston.
Publication Information:
Englewood Cliffs, N.J. : Prentice-Hall, [1979]

©1979
Physical Description:
xv, 474 pages ; 24 cm
General Note:
Includes index.
Language:
English
Subject Term:
Marketing -- Management -- United States.

Marketing -- Management -- United States -- Case studies.
Added Author:
Ferrell, O. C.,
ISBN:
9780135582541
Format :
Book

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