Cover image for Marketing strategy and plans : systematic marketing management
Title:
Marketing strategy and plans : systematic marketing management
Author:
Luck, David Johnston.
Personal Author:
Publication Information:
Englewood Cliffs, N.J. : Prentice-Hall, [1979]

©1979
Physical Description:
xv, 474 pages ; 24 cm
General Note:
Includes index.
Language:
English
Added Author:
ISBN:
9780135582541
Format :
Book