Cover image for Consumer behavior
Consumer behavior
Schiffman, Leon G.
Personal Author:
Publication Information:
Englewood Cliffs, N.J. : Prentice-Hall, [1978]

Physical Description:
xix, 489 pages : illustrations ; 24 cm
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Format :

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With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

Table of Contents

Part I Introduction
1 Introduction: Diversity in the Marketplace
2 Consumer Research
3 Market Segmentation
Part II The Consumer As An Individual
4 Consumer Motivations
5 Personality and Consumer Behavior
6 Consumer Perception
7 Consumer Learning
8 Consumer Attitude Formation and Change
9 Communication and Consumer Behavior
Part III Consumers In Their Social And Cultural Settings
10 Reference Groups and Family Influences
11 Social Class and Consumer Behavior
12 The Influence of Culture on Consumer Behavior
13 Subcultures and Consumer Behavior
14 Cross-Cultural Consumer Behavior: An International Perspective
Part IV The Consumer's Decision Making Process
15 Consumer Influence and the Diffusion of Innovations
16 Consumer Decision Making
Company Index
Name Index
Subject Index