Cover image for Marketing research
Title:
Marketing research
Author:
Luck, David Johnston. Marketing research.
Edition:
Fifth edition.
Publication Information:
Englewood Cliffs, N.J. : Prentice-Hall, [1978]

©1978
Physical Description:
xvi, 522 pages : illustrations ; 25 cm
General Note:
Second-4th ed. by D. J. Luck, H. G. Wales, and D. A. Taylor.

Includes indexes.
Language:
English
Subject Term:
ISBN:
9780135576373
Format :
Book