Cover image for Financial dimensions of marketing management
Financial dimensions of marketing management
Title:
Financial dimensions of marketing management
Author:
Mossman, Frank H. (Frank Homer)
Personal Author:
Mossman, Frank H. (Frank Homer)
Publication Information:
New York : Wiley, [1978]

©1978
Physical Description:
xviii, 170 pages : illustrations ; 24 cm.
Series:
Series on marketing management
General Note:
"A Ronald Press publication."
Language:
English
Subject Term:
Marketing -- Management -- Finance.
Added Author:
Crissy, William Joseph Eliot,

Fischer, Paul M.,
ISBN:
9780471033769
Format :
Book

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